AAll Author Collective

Case studies

Proof, not promises.

Every campaign below started with an author who felt overlooked. These are the numbers before we met, and the numbers after.

Literary Fiction

The Salt Harbour

Elena Marsh

The challenge

A beautifully written debut with an amateur cover, no keyword strategy and eleven lifetime sales in four months.

What we did

Full cover rebuild against genre benchmarks, rewritten blurb and A+ Content, plus a structured KDP ads launch across 42 tested keywords.

The results

Sales in 90 days

11 copies

2,400 copies

Category rank

#412,000

#84

Verified reviews

3 reviews

168 reviews

“They treated my book like it mattered before it had any proof that it did. That changed everything.”

Elena Marsh

Epic Fantasy

Ash & Iron

Daniel Okonkwo

The challenge

Strong book one, no audience carry-over into book two, and a launch date eight weeks away with no runway.

What we did

A 30-day BookTok content engine, cinematic trailer, series-linked Amazon profile and a pre-order email sequence to a rebuilt list.

The results

Email list

190 subs

4,100 subs

Pre-orders

62

1,880

BookTok views

0

1.9M

“The trailer alone sold more copies than my entire first launch.”

Daniel Okonkwo

Indie Publisher — 9 titles

Lantern Press catalogue

Priya Raghavan

The challenge

A promising catalogue with inconsistent branding across titles and ad spend that had never been profitable.

What we did

Unified visual system across all nine titles, restructured Meta and Amazon campaigns, and a shared reader funnel feeding the whole imprint.

The results

Ad efficiency

142% ACOS

31% ACOS

Monthly revenue

$3.1k

$27.4k

Bestseller badges

1 title

6 titles

“Honest reporting, real strategy, and a team that understands publishing — not just ads.”

Priya Raghavan

Contemporary Romance

Every Quiet Thing

Harriet Coles

The challenge

Loyal but tiny readership, no author platform, and no way to reach readers between releases.

What we did

Author website, lead magnet novella, welcome and launch sequences, plus a 14-day organic promotion campaign at release.

The results

Newsletter readers

0

9,300

Open rate

18%

54%

Launch week revenue

$0

$11.2k

“I finally own my audience. That is worth more than any single launch.”

Harriet Coles

Your book could be next.

Get a Free Consultation